SEMA 2009 Show Review

View of the showroom floor.

SEMA, or the "Specialty Equipment Market Association", is an industry trade
group representing the Automotive after market manufacturers.
It is held in Las Vegas for members of the automotive aftermarket industry.

One insight I took away from this years show is that if your booth has exciting
equipment like super chargers or turbo chargers, the audience will be engaged
and people will be drawn to your booth. If you sell tires or oil you had better
have a few show room models help bring attention to your booth.
It seems this is a lesson they have already learned.

Kenda Tire

Pirelli Tire

Hankook Tire

Gregorio